About HMC

Hospitality Marketing Concepts (HMC) develops and manages highly valued affinity programs for more than 800 premier hotel and resort properties worldwide with a growing network of over 1 million members.

HMC produces and administers affinity programs that are designed to provide participating hotels with:

• Increased customer loyalty
• Increased frequency of visits and patronage
• Incremental revenue and profit in:
  • Rooms
  • Food & Beverage
  • Banquets & Meetings
  • Other Revenue Centers

HMC affinity programs have proven successful around the world and are welcomed by hoteliers because these programs:

• Require no capital expenditure from the hotel
• Complement existing loyalty programs
• Build extensive local awareness without the use of hotel staff or resources
• Generate and expand existing local customer base that withstands external market conditions and travel trends
• Give marketing access to over 1 million international members through the CLUBHOTEL™ network
• Establish a foundation upon which participating hotels can develop their own marketing efforts to further augment revenue and profit